Reclaim Your Audience

The open social web - in particular with Bluesky - offers media organizations a chance to rebuild direct relationships with audiences, without platform intermediaries. Join us on April 24, 2025 at NewWork Harbour, Hamburg.

April 24, 2025
NewWork Harbour, HafenCity, Hamburg

Why You Should Care

The open social web represents a fundamental shift in how content is distributed, monetized, and consumed online. It's time for media organizations to take back control.

Direct Audience Relationships

Build direct connections with your audience without platform intermediaries

Engagement Repatriation

Bring audience discussions and interactions back to your own ecosystem and brand

New Revenue Models

Explore innovative monetization strategies beyond advertising

The Media Opportunity

Discover how the open social web can transform your organization's approach to digital content

Content Distribution

Reach your audience directly without algorithm changes or platform policies limiting your reach

Innovation & Experimentation

Freedom to experiment with new content formats and audience engagement models

Community Building

Create engaged communities around your content with better interaction tools

Media Showcase

Custom feeds are a powerful way to deliver curated news experiences to your audience.

Media Innovation on the Open Social Web

Custom News Feeds

Curated news experiences that put quality journalism first

Verified Reporting

Tools that help readers identify trusted sources

Community Journalism

New models for engaging readers in the reporting process

Cross-Platform Distribution

Reach audiences across the decentralized ecosystem

Interactive Storytelling

New formats that engage readers in more meaningful ways

Practical Benefits for Media

The open social web isn't just a theoretical concept—it offers concrete advantages for media organizations today.

  • Reduced Platform Risk

    Less vulnerability to sudden changes in platform policies or algorithms

  • Sustainable Audience Connections

    Build lasting relationships with your audience through direct engagement rather than algorithmic intermediaries

  • Enhanced Live Reporting

    New tools for real-time coverage that creates deeper audience engagement

Join the Conversation

Be part of shaping the future of media on the open social web. Connect with industry leaders, explore new technologies, and position your organization at the forefront of this transformation.

Join fellow people from all over Europe and beyond

Here's the current map of participants:

Map of Europe showing participant locations